Introduction: Translation and transformation in audiovisual and digital culture

The contributions to this volume of Digital Age in Semiotics and Communication deal with various translation phenomena such as intermediality, film adaptation, colorization, remediation technospheric cinefication, audiovisual digital mass culture, transformation, cyberspace, image. first group articles shows that those are characteristics a rich interesemiotic space. As Torop (2020: 269) states, “in intersemiotic space, the original text all its translations comprise mental whole, which is all-encompassing for collective cultural memory selective every individual reader. In context space also transmedial translation”. new texts (metatexts) resulting from intersemiosis expected carry additional connotations1, characteristic particular semiotic interest. second reveals advantages semiosphere culture. Bankov (2022: 26) highlights, language no longer lord phenomena; latter communicative disposition culture holders. there, together an incredible variety visual, audio, kinetic other expressive forms”. A significant innovation forms could be interactive.2 Τhis interaction seems essential different relation study texts, element justifies use term platfospehere semiosphere.3